Search engine optimization (SEO) is about creating amazing content that your audience craves and then optimizing it and getting it in front of the right crowd. SEO is not about manipulating search engines and tactics like this usually only work on a temporary basis . . as many marketers are finding out with the relentless Google updates!
To market effectively to your audience, web and content developers need to understand how to correctly perform keyword and audience research. Then create the content and optimize it while still delivering an amazing piece of content that provides value to the reader.
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