When Facebook launched its new ad-targeting solution Facebook Partner Categories a few weeks ago, we’re pretty sure we heard a loud, collective, “Wooooohoooo” from every small business owner using Facebook ads to market their business. And they have every right to be happy beyond measure because Partner Categories, for small fries, are the great equalizer.
In case you missed the announcement, Facebook Partner Categories allow brands on the social network to get ads in front of targeted users based on their activity across the Web, through desktop and/or mobile, plus their offline purchases and tendencies. Previously, targeting was based on users’ Facebook activity. Moreover, all of this is powered by data provided by market research heavyweights Datalogix, Epsilon, Acxiom and Blue Kai.
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