Two of the major social media networks – Facebook and Google+ — are rolling out significant changes this month in the way they look. So far, most of the press has focused on Facebook’s changes. We’ll be taking a look at those changes, but for today, we’re going to look at the major new visual improvements to Google+ profiles and pages.
Google+ is the most important social media platform that most people never use. Even though there are over 625,000 new users on Google+ every day, and people press the Google +1 button five billion times per day, it can be hard to find someone outside of the pros at places like The Marketing Zen Group who visit the site regularly and know how to use it to its full potential.
In fact, in a study conducted by Google, 70% of marketers said they need to learn more about Google+. That would be great, except that Google’s survey was of the 40% of marketers who already have a presence on Google+. That’s right: 70% of the marketers who are currently using Google+ told Google that they need to learn how to use it effectively.
But whether you know a lot of Google+ users or not, this is one social media network that is definitely not optional. Because of the weight that the search giant assigns to postings, and +1 “likes” on Google+, no business or marketer that’s serious about search marketing can afford to overlook Google+. And who among us can afford not to take search marketing seriously?
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