The Demise of Google Reader

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Where do you get your news these days? Before social media exploded, most people found online reading material by dutifully checking their favorite websites or importing their feeds into an RSS reader.

Now, people can find news, information, and entertainment on social media. They see what’s trending on Twitter, look at what their friends are sharing on Facebook, browse Reddit, etc. And this change causes casualties.

Google has announced that they will be killing off Google Reader, probably the most popular and widely used RSS reader. The company has set a closure to be scheduled for July, 1st, 2013, in order to further implement their “spring cleaning,” which also includes shutting down 7 other services.

The official Google Blog explained, “we need to focus—otherwise we spread ourselves too thin and lack impact. So today we’re announcing some more closures, bringing the total to 70 features or services closed since our spring cleaning began in 2011.”

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