If you’ve been part of this social media party for more than a few years you likely remember when Technorati was an indispensable part of the marketing and monitoring toolkit.

Technorati was great because while Google, Yahoo, Ask or some of the other search engines that were around at the time worked well for web-wide discovery, T’rati allowed you to not just search blogs specifically but also search for tags and categories. So you could not just find everything related to “movie marketing” but also refine your search to look for posts that had been tagged with “movie marketing.” There was a taxonomy to the early social web that brought similar information together under similar headings.

As Twitter, Facebook and other social platforms came to the forefront we started to lose that taxonomy. You can’t categorize your Twitter updates as “Social Media” or your Facebook post as “Digital Publishing” the way you can on a blog. So we started to lose some of that aggregated community knowledge.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.