Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query.
Bad SEOs stuffed keywords in all of the wrong places, all over the page, and in same font color as the page background so that only the search spiders saw them. Good SEOs stuffed them into anchor text, heading and subheadings, and <title> tags.
And then things began to change: first in a good way, then in a not-so-good-way, and now maybe in a good way again.
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