Just for a moment, let us move away from how we, search optimizers, view search and look at it through the eyes of people who build search engines, shall we?

Now, search engine developers usually strive to achieve 2 goals simultaneously: to understand the searcher intent and to provide the best possible answer to satisfy that intent.

Hence, the equation has two parts:

SEARCHER INTENT UNDERSTOOD + SEARCH RESULTS PROVIDED = SUCCESS

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.