The humble Title tag.
One of the starting points of any on page SEO work.
Maybe calling it humble is actually a little unfair, after all, this is arguably one of the most powerful on page elements a site can have.
SEO and online marketing changes all the time, but the Title tag is an element that continues to play a huge part in any campaign.
Because of its longevity as an important factor I sometimes get the feeling that it can become over looked, almost taken for granted, yet so much can ride on the Title tag alone:
- Highlighting to the search engines your relevance to a term or product
- Helping you to stand out from the crowd
- Enticing in potential clients or customers
- One of many important ranking factors
Getting your Title tag right will make a difference in so many areas.
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