ure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences. That’s a given. Your community manager distributes the content and organic audiences love it and share. Great! However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money on the table. Social content distribution used to be mostly free. Now, in the unavoidable effort to monetize, social media platforms charge for the same distribution. That’s the bad news. The fantastic news is that the “Ads” look very similar and are often barely distinguishable from the same organic page units that used to be free.
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