Content strategists of the world unite!
Have you heard? Content marketing is the future. I hear you saying to yourself, “But you’re an inbound marketer, Rebecca, isn’t that statement just a tad self-serving?” It’s not just me.
This is a conversation that’s being had over and over again, both in and out of the inbound marketing industry. If we’re right about content as the future of the Internet (hint: we are), then marketers need to make some promises to ourselves and the larger world. And then we need to keep them, so listen up. This is our manifesto.
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