How do we, as search marketing professionals, defeat the legacy of spam? The industry’s reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came to be.

Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. In those days, you could submit a few keywords to certain websites, pay some cash, and head out for the afternoon. By the time you returned, a ton of links had increased your client’s search rankings.

Click here to read more.

The following two tabs change content below.

Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.