As we have mentioned numerous times, the power of smartphones is growing and with it the potential for mobile advertising is also increasing. A recent report revealed that 47% of Western European residents use their mobile for entertainment services and a staggering 65% of smartphone owners now browse internet content on their device. One problem that faces mobile advertisers and brands with mobile sites, or the developers of these sites, is that the smartphone revolution has dramatically altered expectations and users demand the same seamless service that they receive on their desktop. This means that mobile SEO is more important than it has ever been and it is important to remember that defecting to a competitor on a mobile browser is just as easy as it is on a desktop computer! Apps are also responsible for this, as they have meant that users can update content instantly and just by connecting to a WiFi hotspot.
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