If we apply this to Facebook, it means that your community talking about you is much more powerful than you talking about yourself.
This is why People Talking About This (PTAT) is the ultimate metric on Facebook.
Now, if you ask any marketer to choose between People Talking About This and the number of fans they have, or to choose between People Talking About This and the number of people they reach, any honest Facebook marketer will admit that they fantasize about millions of people sharing their content. And while they might brag about reach to their boss, they certainly don’t fantasize about it.
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