Forrester recently published research proving, yet again, that people overwhelmingly trust what their friends say about a brand.  And they rarely trust what brands say about themselves.

If we apply this to Facebook, it means that your community talking about you is much more powerful than you talking about yourself.

This is why People Talking About This (PTAT) is the ultimate metric on Facebook.

Now, if you ask any marketer to choose between People Talking About This and the number of fans they have, or to choose between People Talking About This and the number of people they reach, any honest Facebook marketer will admit that they fantasize about millions of people sharing their content. And while they might brag about reach to their boss, they certainly don’t fantasize about it.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.