The Real Value of Google Authorship Isn’t AuthorRank

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AuthorRank isn’t here yet, but there’s no reason to believe that it won’t be a significant ranking factor sometime in the future. Members of Google’s top brass have suggested that it is coming down the pipeline, and that publishers should prepare. Eric Schmidt himself has said that “the trust cost of remaining anonymous … might be irrelevance.”

The excitement, debate and anxiety over the perceived future of AuthorRank tends to overshadow the tangible benefits that setting up Google Authorship (a prerequisite for AuthorRank) carries with it right at this very moment. Regardless of if and when AuthorRank becomes a reality, Google Authorship can empower your content marketing efforts in ways that may actually eclipse the benefits of AuthorRank itself.

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