We all know that the currency of the Google results is the number of links a site has. If your site has steadily built up a decent number of links from other sites over the years, it’s probably going to rank more highly than a site which cowers in magnificent isolation from the rest of the web. Google has been locked in a constant battle for years with people trying to “game” the system, but it’s getting better all the time. I know many people think their site ought to rank more highly in Google, but I don’t see many occasions nowadays where I look at the Google results for a search and think “they’re not very good”
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