Longtail keywords have always been a part of paid search strategy when setting up campaigns, but they are playing an increasingly essential role in SEO. For website content, like interior pages and blog posts, longtail keywords offer the opportunity to give users more specific content based on what they are searching for.
As users continue to get better at using search engines, their queries become much more accurate. For a service or product, many have gone from searching for just the word “pizza” and are now implementing specific requests, such as “gluten-free pizza in Portland”.
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