Many small business owners hesitate to invest time or money in a website and the SEO tactics that help prospective customers find their way to the website. That’s an incredibly shortsighted approach and one that will ultimately lead to having to play catch-up later (at best) or more likely, a failed business. You really do need a website and a non-stop flurry of SEO to get ranked highly on Google. Social media helps too.
Maybe you’ve heard that Content Marketing is the new SEO. And that all you need to do is write outstanding content, find guest blog opportunities, identify good quality sites, apply and get accepted for a guest post, set up and manage social media, share the content on social media and so on. And you’re thinking “…all I need to do??!” Each one of those tasks takes hours, days…or forever! Content marketing is hard.
Go into it knowing that it is hard but also knowing that it’s doable and necessary.
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