Those of you who know me well know that my biggest hobby over the past few years, when I’m not pulling for Braves baseball, is financial investing. Yesterday I was visiting the Motley Fool homepage when the following video caught my eye. Yes, this is looking at social media from an investors perspective, but I promise you that it is worth watching this two and a half minute video.
At 1:17 into the video the gold nugget comes out.
“The bottom line is this is a place that forces companies to be transparent. So again it comes back to that thesis statement, which is if you want to compete, if you want to leverage social media, ironically then don’t think about social media. Don’t think about social media advertising. Think about your own behavior. Think about your own products. Think about your own customer experience. Think about your own relationship with customers, and prospects and then once you’ve got that figured out people will carry that message forward for you using social media a lot more effectively than you ever could.”
The Big Takeaway
This fairly straight forward idea goes back to a statement that I feel like can’t be repeated enough. Social media is the last thing you worry about because if you don’t have the rest of your operation firing on all cylinders then it simply doesn’t matter. For college and university web experts this has to come down to our core website and its experience. For the rest of the institution, if everyone is doing their job then people will talk about you positively on social media channels.
Yes, it is absolutely about engagement, but instead of looking for those people to engage with, if a school or business is doing their job right then those individuals will want to engage with you! What do you think? Leave a comment below: