When creating video content, it’s natural to want it to go viral to maximize your earned media.
It’s easy to get so focused on achieving viral success that the core objective for your video content is for it to go viral.
This is what dreams are made of after all.
The problem is that achieving the kind of viral success that we’ve all seen other videos accomplish, is that it isn’t as simple as creating killer video content, posting it on YouTube, and then watching your view count skyrocket.
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