Content, marketing, SEO — it’s all the same to me. And that’s exactly how you should approach your content marketing strategy. Every good project start has a great exploration phase before the strategy can be put together. The questions you ask upfront, the research you put in, the benchmarks you set and the expectations you define are all part of a great content marketing plan. So today, I’m going to share with you a guide for the content marketing plan outline — a great start to creating a thorough content marketing strategy.
This is not an exhaustive list by any means, but a fantastic start to touching every part of a business so you have the data you need. What comes next is creativity and flexibility — how you will use this data to create a great strategy for the business, and how that will change over time based on performance, new data or new initiatives.
Whether you’re in-house, at an agency or a consultant, and whether you’re brainstorming with your team or discussing these questions with the expert, the research process is key. Use this content marketing questionnaire as a template you can grow and change as time goes on to make it more robust. Click here to read further.