You no doubt know by now that Yahoo announced that it has agreed to acquire Tumblr for $1.1 billion. Right from the start, CEO Marissa Mayer has said that the company will be looking intoputting more ads into the Tumblr experience.
“In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love,” she said in the announcementl. “In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences.
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