Tweets Worth $20.37 on Average

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While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don’t contribute much to the bottom line.

An analysis of Twitter traffic through conversion found that one tweet generates on average $25.62 in revenue, while a retweet will generate $20.37 on average. (That’s likely because the audience for the retweet is less targeted than the original.)

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