Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP

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Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP.

The deal includes several WPP units, including GroupM and Kantar, and was led by WPP’s Data Alliance, a new unit that focuses on data partnerships and client data strategy.

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