Today, Twitter released some initial findings of the Nielsen Brand Effect for Twitter’s survey program that launched last fall to help advertisers measure the impact of their Twitter campaigns. The program is graduating from beta, and brand surveys will be “widely available” to advertisers in the United States, the United Kingdom and Japan.
The findings of the beta studies include:
- Promoted Tweet exposure drove 22% increase in message association
- Brand favorability saw a 10% lift when users saw a Promoted Tweet campaign 2-3 times versus once.
- Users who engaged with a Promoted Tweet reported an average 30% higher brand favorability and 54% higher purchase intent than those who did not engage.
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