Twitter has unveiled a keyword targeting system to give marketers the ability to target users based on the words they tweet.
The system allows for marketers to pinpoint users based on the context of the words they send out through their account. Commentators say the feature is a boon because of Twitter’s ability to reach consumers in real time.
“This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right moment, in the right context,” wrote Twitter Product Manager of Revenue Nipoon Malhotra in a blog post.
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