Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.

The jump would represent a growth rate of over 18 percent over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.

“Social networks are evolving their ad products and features to improve performance,” said director of consulting and senior analyst at BIA/Kelsey Jed Williams.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.