Last week we got a bit of news that Google AdSense has changed the way its auctions work.  This change was rolled out to standard units (in December, we believe). Most folks didn’t notice that lower revenue per click was made up with higher click-through rates because AdSense launched a formatting change that included arrows in the ad format at the same time.

While AdSense hopes this will be good for the long-term health of advertising-supported businesses, it’s going to mean a decrease in the revenue per click that we earn.  Like all of you, we are concerned about revenue.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.