There remains an ocean between human factors/usability/user experience design and testing and search engine optimization, marketing and internet marketing practices, with no bridge to cross over.
What’s worse, few are willing to build that bridge. Perhaps it’s because every time someone starts to they are tossed into the ocean or burned at the stake. Usability and SEO have been on two sides of web site projects since forever. They are separated into different departments, different buildings, different conferences, different books, and different discussion groups. Because I’m trained and skilled in both I’m treated as an outsider.
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