We at ReelSEO always tout the benefits of video, and love to reinforce its value to brands and marketers by finding all of those good numbers that tell us we’re going in the right direction. However, there are occasional numbers that can be seen from all sorts of different angles. CopyPress did a study (hat tip, eMarketer) that on first glance, sounds like video is exactly where it wants to be: it’s one of the top 2 generators of return on investment (ROI). It’s also, according to the diverse number of people polled, considered too expensive and hard to find.
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