iOS devices early in the year and recently, on Android, which should only increase usage of the social video-sharing service. SocialBakers recently did a study comparing the engagement rates on tweets of Vine compared to tweets with YouTube embeds. No surprise, Vine has made strides in engagement scores (which can be everything from shares, likes, favorites, clicks to the website, etc.) and is gaining on YouTube, percentage-wise. Total tweets with YouTube embeds still far outnumber Vines, but YouTube has been around a lot longer.
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