Website Lost Rankings in Google? Say Hello to Penguin 2.

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We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.Google

If your website rankings dropped 5 or 6 places in Google today, or dropped on to the second page of results, or even disappeared over night (although I havent witnessed the last example myself) – then you have been caught up in Google’s latest update to combat unnatural links.

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