Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night, and a re-tweet or Like is born – why is that?
Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. But if I ask my audience a question and hear crickets, why didn’t anyone engage or share my post?
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