Every once in awhile a new buzz word will start hitting the business world, and with online marketing and ecommerce now the big thing, it is usually within this genre that the most talked about become known. One suck word that has been making the rounds the past few months is ‘growth hacking’, a process many companies – and even experts – are still in the dark about.
Normally, I try to stay away from anything that looks like it is going to be a fad. This came onto the scene appearing to be in the same ilk as other forgotten schemes, but it has since began to prove itself to have staying power. Most often when this happens it is because it has been shown to be effective, at least in the short term.
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