I’ve been fishing since the invention of the Sony Walkman. My father started me catching fish in a bucket with a string and a coat hanger, and I was hooked (pun intended) ever since. Through the years, I have evolved into a very formidable foe to anything with gills and fins.
One lesson I’ve learned from my fishing experience is that presentation is everything. If you don’t offer the bait correctly, all you have is a wet line.
Now, I am applying my fishing skills to email campaigns. I have been implementing and analyzing email campaigns for the past five years as sales solutions manager here atMarketingProfs. Optimizing open rates is one of my main goals, and I have done extensive research to raise the percentages. Sure, internet providers and email clients play a major role in open rates, but I firmly believe that your subject line is the most important aspect of catching your prize.
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