Today, Twitter tweaked the marketing language in the description of its iOS app. This isn’t necessarily notable on its own, but the changes do speak loudly about how Twitter thinks of itself and its service.

If you’ve been reading stuff I’ve been writing about Twitter you’ll know that I wasn’t all that pleased with the way it handled its dismissal of third-party clients. But you’ll also know that I’m still very much excited by the service and that I’m keenly interested in how it’s been handling its transition from a real-time message company to a real-time media company.

The changes to the iOS app’s description, implemented today, sketch out a roadmap for what to expect from the service as it continues to move down this (more ad-friendly) path. Lets break each change down with the original in italics, and the new line in bold.

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.