In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take.

Microsoft, Google’s competitor in the space and a frequent critic of numerous Google practices, has now laid out its policy aimed at attracting advertisers who don’t like Google’s new model.

Which model do you prefer: Google’s or Bing’s?

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Riaan Aggenbag

Owner / Online Marketer / SEO at More Clicks
My passion is guiding companies to online success. My expertise are search engine optimisation, pay per click advertising & social media marketing. How can I help you? Let's talk.