Online presence of “netizens” is increasing so as the unique online users. Social media is becoming a new trend. Android has emerged as the biggest platform and plenty of social media apps has been developed. More and more people are entering blogosphere. So, what all these facts suggest? Simple! They suggest that apart from individual comparison, social media as a whole has experienced growth. Nelson has conducted a survey at mid – 2012. The results were quite surprising. If we take users as criteria for growth, Pinterest had emerged as emerged as clear winner. Pinterest has registered 1047% increase in unique PC user base. The vary media has also witnessed the 1698% and 4225% increase in mobile app downloading and mobile web users respectively. In a surprising way desktop user base of facebook has decreased but to a better compensation mobile app users along with mobile audience for the same network has increased quite efficiently.
So, here we are with our logical prediction what will be the trend in 2013? And who will be winners and losers of social media in 2013?
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