Tom Jones’ post in Business2Community today lays out some excellent reasons why Google + needs to be a part of your social content plan.
• It increases your ranking on Google’s search engine results.
• It can be integrated with all your other Google applications, such as Google Calendar, Gmail, and Google Voice.
• It ensures that your business shows up on Google Local and Google Map. This improves the online visibility of your brand and facilitates user reviews.
• It allows you to use Google Analytics to monitor how your content is being viewed and shared.
Jones adds 5 tips to improve your Google+ page.