It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of usability and SEO.
This article will show examples of how this desire to be different can prove to be detrimental in the online space and discuss why these luxury brands must acknowledge this if they are to embrace the online marketing channels properly.
The site brandchannel.com gives an in-depth insight into what makes a luxury brand; so it’s important we try to retain these core values whilst improving their website experience.
Click here to read more.