In the last year more and more small business owners have adopted new ways of thinking to transform their business strategy with new digital marketing tools, helping them build customer engagement and start to rival the big players.
In this blog post, I’ll explain how to get started…
Although traditional marketing tactics have changed, the objectives driving the trend for increased digital expenditure are the same as with traditional marketing: allowing SMEs to sell more, save more and improve ROI.
On Elance we’ve seen this trend translating directly into business demand. The year-on-year number of digital marketing jobs posted in December increased by 42.9%.
The amount of money spent by clients on digital marketing jobs growing by 10.8%. Yet some small businesses are still slow to jump on the digital marketing bandwagon.
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