Using Facebook credentials for registering and logging in to websites makes life easy for today’s impatient and password-overloaded users. But according to a survey by Betapond, only a modest 14.5% of European and a measly 6% of US ecommerce sites are using it.
Despite its low adoption, social log in offers benefits to both a business and customers. What are the pros and cons of using it, and best practices should you choose to implement Facebook Connect for registration and account sharing?
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