When I see a PR for Dummies book, I take pause. I’m a fan of the series, but I doubt anyone likes seeing a good part of their career broken down into easy to follow steps. We all know there’s more to it than that.
That disclaimer applies to the following YouTube video. It’s on Audience Development and is part of YouTube’s Beginner’s Guide. Starting here it essentially outlines the media relations process – using several helpful Google tools, ‘natch.
Click here to read more.