Recently, Google launched some major changes to Google Places, its local listing service, that allow local business owners to connect with their existing and potential customers in a unique and more human way. Google Places quite literally put local businesses on the map, and now, its replacement, Google+ Local, helps connect those businesses to consumers more directly. These Google+ Local listings are not only a part of search and maps but also have a new look and feel as part of Google+.
Google+ now has 400 million users. With all those potential eyes, local business owners on the site need to put a stronger emphasis on their customer reviews. In fact, 67% of consumers online read reviews of businesses before making a purchasing decision, and 70% of consumers trust a business with a minimum of 6-10 reviews. Here are ten things you need to know about the new Google+ Local reviews.
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