Many people are surprised to learn that I am an outdoors kind of person. I absolutely love my lipstick and heels, but nothing makes me happier than spending time in the wild outdoors. This past weekend, I joined a handful of people from the Atlanta Outdoor Club to hike Mount LeConte in the Great Smoky Mountains National Park. It’s an interesting mountain, with five different trails that all eventually lead up to the LeConte Lodge – an off-the-grid cabin system complete with kerosene lamps and communal dining.
Spring is in full effect here in the south and I have the pollen-induced puffy red face and watery eyes to prove it. Mount LeConte, however, was overwhelmed with the snow melt of spring, and the entire hike proved to be far more arduous than even my avid-hiking self cares to admit. As I made my way up the 6.6 miles of mountain that would eventually bring me to an elevation of 6594 feet, I started thinking about all the different ways that social media marketing can be just like hiking up the side of the mountain.
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