68 Percent of Consumers Engage in Content Grazing — Is That Good or Bad?

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I’ve been multitasking since I was old enough to ride a bike and read at the same time. That’s why I fell in love with the iPad. It allowed me to do a multitudinous mountain of other things while I watched TV at night. Recently, I picked up a new habit. When I’m working in the wee hours of the morning, I set my iPad up next to my computer so I can watch Netflix while I work on my PC.

This is Content Grazing, and according to a new study by Microsoft Advertising’s Consumer Insights (in partnership with Flamingo Research and Ipsos OTX), 68% of consumers engage in this type of behavior.

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