I love social media. No need to twist my arm—I’ll admit it. I check in on Foursquare and follow and post updates on Facebook, all while tweeting and following my personal and professional interests on Twitter and connecting to other digital aficionados on LinkedIn. Thewhy is simple—I get tremendous value from these systems because they keep me connected to the people who matter most and the ideas and insights that help me grow professionally.
For a long time, however, my interest in social media seemed like some kind of geeky, extracurricular activity and, despite my passion for exploring social media’s possibilities, it seemed peripheral to real business.
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