I have to hand it to the NRA and Wayne LaPierre. A group that represents a tiny fraction of the U.S. citizenry has managed to paralyze the government of the world’s largest democracy. How have they done it? By systematically employing a series of what I like to call “brilliant marketing moves,” or BMs for short (yes, I am aware of the other historical meaning of BM). Let’s review some of the proven marketing and PR techniques used during the NRA’s recent BMs.
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