AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns

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Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks” campaigns.

When Google updated the AdWords campaign setup back in June 2012 to include the “Standard” and “All Features” options, existing campaigns were automatically rolled over to “All Features”.

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