After Google Reader’s demise, does RSS matter to your business?

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When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. But on the other, the outcry from Google Reader fans made it clear there are still plenty of people who think RSS is worth savoring, if not saving.

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