An Introduction to Naver and SEO in Korea

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Although Google dominates many of the local markets around the world, and is commonly known as the global search engine leader, there are places where it struggles to gain any form of traction. In South Korea, the biggest player in this space is Naver, and it hogs around 70% of the market, which is a larger share than what Google has in the US. If you’re looking at Korea as one of your main markets, then you might have to forget what you know about SEO, because Naver is far from a Google clone.

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